Here’s what you need to consider before dropping substantial $$$ on the next purchase for your Dental Practice…
So Doctor, you have just purchased a fancy new (insert whatever cool and whizzy thing you just bought here) for your practice, but do you really know how to use it? Better yet, does the entire team know how to effectively use it?
Like every new tool that you incorporate into your practice, acquisition is the easy part. The true ROI resides in your ability to get the most out of what that technology has to offer.
As a former Practice Automation Specialist, when we would convert a practice from their paper charts to an Electronic Medical Record (EMR) software platform, 8 out of 10 practices reported using less than (and I’m being generous here) 25% of the capabilities of the software!
So let me get this straight doctor, you have just spent tens of thousands of dollars on a technology that you know will benefit your practice, yet you’re ok with only using maybe one quarter of its true potential?
The most common response, “we’re too busy, we don’t have enough time between patients to learn how to use it properly.”
Well, have you ever calculated the opportunity cost associated with forgoing 75% of the features that you are too busy to learn how to use? Once you do, I guarantee that you will make time for the training that’s required to get as much as you can out of your investment.
Bluntly stated, if you’re not going to effectively use at least three quarters of the practice enhancement features associated with your new technology then forgo the purchase. Yep…walk away until you and your team can collectively commit to fully embracing the proposed technology and learning as much as humanly possible about this technology in the shortest period reasonable. Every new purchase needs a written Practice Learning Commitment (a PLC if you will), that is time bound and measurable, fully defining your implementation objectives. That’s right, you and your team need to be 100% accountable (yes, I said the dreaded “A word”) for its success. No excuses.
While we’re on this subject, why not jot down a list of all the latest and greatest tangible and intangible (Eg: hardware/software) gadgets that you’ve incorporated into your practice within the past 5 years, and beside each one indicate to what percentage of the total advertised benefits that you are utilizing with this product. If you are unsure of what else it has to offer beyond your daily use, you should note that as well.
When you conduct this evaluation, you need to be completely honest with yourself, trust me…you’re not alone! I cannot even begin to quantify the number of practices that I have visited that have technology stuffed in a corner collecting dust, or buried deep in a drawer never to be used again.
Now I’m not telling you to avoid new technology like the plague, quite the opposite actually. Just make sure that you have a plan in place to reap the full benefits of the technology within 6 months of implementation…without exception.
If you are interested in learning how to eliminate the transactional redundancies in your practice through automation, digitization and/or centralization say hello @ socialsnaps.ca today!
Brandelyn Cameron is a Practice Management expert with 18 years of experience implementing effective practice growth, automation, and cost reduction strategies into several dental and medical practices across Canada and the US.
In addition to a very successful career in Practice Management, her supplementary passion resides within the world of Digital Marketing. As an accomplished speaker, Brandelyn’s course “Digital Marketing Demystified – How to Differentiate your Dental Practice in a Highly Competitive Market”, has received numerous outstanding reviews. But don’t just take our word for it, scroll down to see an unedited copy of what your colleagues have to say about this course.
To book Brandelyn for your next Dental Conference, Study Club or Staff Training program please contact us for more details.